Infographic: Beeing in Harmony

BACKGROUND

[text from the George Brown College website, course Data Visualization and Infographics]

The sea of information available to us today is overwhelming, and it can be a struggle to separate the signal from the noise. The course teaches how to work with data to communicate and present information more effectively.

CHALLENGE

Each student had to select a different theme to research and to represent by an Infographic format. I decided to talk about Bees and Honey production, as I find it a pressing issue in the world today.

The main challenges were to:

•  Locate, gather data from reliable sources and prepare data sets for visualization;
•  Communicate data and information effectively by creating intuitive visualizations that leveraged the principles of visual perception and storytelling;
•  Write a clear data visualization plan. To develop a vertical layout with colour palette, typography and imagery, in accordance with its targeted audience.

PROCESS

I had to learn about principles of information visualization and best practices, and gained hands-on experience in leveraging data to tell compelling stories. During the process I had the opportunity to experience the difficulties of working with data, where to find reliable information, how to process it and how to use it to tell a story.

RESULTS

 

The result is a warm infographic that tells the story of the bees' declining colonies. I chose the USA as my case study, and showed:

 

* showed why the colonies are disappearing there;

* how climate change and mono-cropping can make ecosystems unhealthy for bees;

* how it affected the country's export and import behaviours for the past 60 years, and;

* how we can prevent this decline other countries.

Full Infographic

Full Infographic

PROJECT INFO

How: George Brown College student
What: Course - Infographics and Data Visualization

When: 2020

Industry: Marketing

Original (in white background) images designed by

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