Marketing collateral design for a non-profit organization focused on sports injury prevention
The Discovery Game - Which animal am I?
BACKGROUND
The book was created for the course Introduction to Imagemaking, part of the Graphic Design Specialization program, made by Coursera, in partnership with CalArts (California Institute of the Arts).
CHALLENGE
• experiment with digital drawing techniques to create interesting graphic images
• learn how to arrange images to create page compositions in order to tell a story, culminating in the design and production of an-image-based book.
PROCESS
In the beginning we had the opportunity to experiment and explore imagemaking in order to expand our visual vocabulary. I created pieces that were expressive, to instigate, evoke, experiment, or try out a media. Later we used the images to deliberately and intentionally carry meaning and communication through relational moves like juxtaposition, composition, and context. I developed and expanded the range of approaches for putting things together by composing page spreads with my images.
Book front and back cover
RESULTS
Since nothing exists without context, we looked at how to intentionally drive the image’s connotations, meanings, and associations generated through elements of composition and “visual contrasts.” Ultimately, I took the images that I createe and made a book from them.
Book pages
PROJECT INFO
How: Coursera - Graphic Design Specialization
What: Children's book. Which animal am I?
When: 2019
Industry: Educational, Illustration