Aerial dancer folding resume

BACKGROUND

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Carla Carrion has been an aerial dancer for the past 5 years in Brazil. She has a BS.c in Physical Education from one of the best universities in the country, and also studied yoga and circus techniques. She has a studio in Brazil, where she teaches children, adult and seniors on how to keep their bodies strong through a mindful exercising approach. During the month of September, the city of Ilhabela, in São Paulo's coast, hosts a cultural and artistic week where artists can present their abilities in different scenarios for the general public. Because of the pandemic lock-down, the government decided to substitute the traditional event by an online grant competition event, whose goal was to help the best 150 artists that reside in the city.

CHALLENGE

•  Creation of a resumé as a folding brochure;
•  Production of 3 videos for the competition;
•  Development of 3 videos cover pages based on the aerial dance presentation.

Video covers

PROCESS

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To mimic the movement done during the aerial dance using the brochure's fold movement. To select enriching elements that would convey the surprise feeling that is experienced during these presentations.

RESULTS

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An interesting 3-fold brochure that contains the artist’s resumé. Production of 3 videos with cover and dramatic music.   The client won the government grant; she ranked 20th best artist.

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3 fold brochure

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• Brochure visualization here.

PROJECT INFO

How: Freelance project
What: Online folding brochure and video clips
Who: Carla Carrion – Aerial Dancer
When: 2020
Industry: Educational, government grant competition

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