Sitti: Catalogues
BACKGROUND
Sitti Social Enterprise, as any other small businesses, faced challenges during the 2020-2021 pandemic. To increase the brand trust and increase their exposure, we created 4 shareable catalogues for the brand's 4 main audiences or group personas. Each catalogue would have the Sitti storytelling adapted that user group and it would should product selection focused on its buying pattern.
CHALLENGE
• To apply a new brand guidelines and create a consistent series of Catalogues covers;
• To create 4 different flow strategy based on 4 different audiences and context;
• To tell the brand story within each Catalogue.
PROCESS
In close contact with Noora Sharrab, Sitti's CEO, I developed these 4 Catalogues from 2021 to 2022.
RESULTS
The results are 4 comprehensive catalogues that present the vision, mission and values of Sitti for their 4 user groups.
PROJECT INFO
How: Part-time employee.
What: Digital Illustration
Who: Sitti Social Enterprise
When: 2021
Industry: Editorial - Branding