A subscription box that empowers minorities while creating a stable income for refugee communities
BACKGROUND
Sitti Social Enterprise is a women-owned, conscious lifestyle brand committed to the self-reliance of refugees and displaced communities.
Sitti’s Box is a quarterly box filled with products from collaboration brands selected based on quarter theme.
While the artisans are located in the Jerash Refugee Camp, in Jordan, the management and most of the communications team are located in North America (USA and Canada), and the target audience is mostly in North America, Europe and the United Arab Emirates (UAE) markets.
Mailer Design
Tissue Wrapping Paper Design
CHALLENGE
• To use a commissioned illustration do design the visual communications across multiple platforms
in a branded way for all 4 box editions, while showcasing the company goals and values on all boxes and promoting its products to the new audiences.
PROCESS
A Palestinian illustrator created a unique drawing which shows a diverse group of women on a garden with warm colours. This matches what the company wanted for its Women-Owned Brands theme.
I created the marketing graphics by adapting this illustration to make it work on multiple platforms. The elements inside the box are also branded within the selected theme. The booklet and wrapping paper both show different aspects of the illustration, turning the unboxing experience into a beautiful journey of discovery and surprise. The booklet was developed with the guidance of Sitti's CCO Jaqueline Sofia, while Sitti's CEO Noora Sharrab helped with the box layout and outside label.
Box Stickers for all 4 editions
RESULTS
The results of this project are a comprehensive branded strategy applied across multiple communication platforms, from digital to printed assets including zine layout (booklet), packaging, graphics for ad campaigns and web design.
1: WOMEN-OWNED BOX
Supports over 9 fully women-owned and operated brands!
Includes brands from Nomz, Paume, Keap Leaf, SA Creative Agency, This Bag Helps, Three Ships Beauty, Tease Tea, Bogobrush + Sitti Products.
Box 1 Booklet Cover & Back Cover: original illustration was professionaly commissioned
Check this package assembling video by @sittisoap
Social Media Graphics
2: REFUGEE-LED BOX
Filled with 10 different products from brands that support the global refugee community.
Includes brands from Peace by Chocolate, Refugee Bath Company, Khoyoot, Nominal, Aleppo Savon, Hale Coffee, Kama, Darzah, UNHCR (The United Nations refugee Agency) + Sitti Products.
Box 2 Booklet Cover & Back Cover
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Social Media Graphics
3: CONSCIOUS EARTH AND BODY BOX
This box is all about sustainable self-care. It has everything you need to build sustainability into your daily routine and rituals. Includes brands from Also Sophia, Amal's Apothecary, Amalusta, Mintier, Nuchay, House of Jude and Lissé Shave + Sitti Products.
Box 3 Booklet Cover & Back Cover
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Social Media Graphics
4: THE ALL-INCLUSIVE BOX
This box is filled with essential self-care and travel products, all of which have been created by BIPOC-owned businesses. Includes brands from Cheekbone Beauty, Keep Leaf, Peace Collective, Udug Home, The United Nations Refugee Agency (UNHCR) and Women's Refugee Commission (WRC) + Sitti Products.
Box 3 Booklet Cover & Back Cover
Social Media Graphics
PROJECT INFO
How: Permanent Part - Time
What: Subscription Box Edition Theme - Women-Owned brands
Who: Sitti Social Enterprise
When: 2021-2022
Industry: Health & Wellness - Beauty / Sustainable Economy