Marketing collateral design for a non-profit organization focused on sports injury prevention
A project report that highlights the importance of the transgender workshop program for a more inclusive city
BACKGROUND
[text from the GloMHI website]
The TLRB project was a collaboration between members of the trans Latina community in Toronto, practitioners at the Centre for the Spanish Speaking Peoples (CSSP), students and researchers from the Global Migration and Health Initiative (GloMHI) and the University of Toronto.
Given the radical forms of exclusion experienced by trans Latina individuals in the Greater Toronto Area (GTA), this program represents a collective search for community resilience through meaningful learning, the promotion of supportive relationships, increased access to resources, and practices of self-care. The project was made up of two main activities, a series of twelve bi-weekly workshops and a monthly self-care and peer advocacy (SPA) drop-in group organized by workshop graduates.
CHALLENGE
To create a report showing the project development, workshop process model and evaluation outcomes, that could be used as a manual by participants.
PROCESS
By immersing myself into the workshop I was able to connect with the client and the targeted audience.
The report’s copy was provided by Uttam Bajwa (Principal Investigator, University of Toronto, Global Migration and Health Initiative) and Celeste Bilbao-Joseph (Community Principal Investigator, Center for Spanish Speaking Peoples Global Migration and Health Initiative).
Logo developed for Self-care Peer Advocacy group, participants of the TLRB workshop.
• Full visual identity, image treatment
• Communications layout based on targeted audience
RESULTS
With the layout very close to an academic report, and the overall mood divided between
academic and non-academic, we wanted it to feel approachable but also to represent the seriousness of the
content in a way that was respectful.
The colour palette was directly inspired by the transgender community flag in order to represent the targeted audience: light pink and blue along with white, dark blue and grey. We placed background shadowing/patches to diversify the content flow and sub-chapters on the page. The hand print mark was an intricate part of the design; it came from the actual workshop process, where the participants were asked to draw a hand with some elements as part of their healing process. Developing an art for the cover and chapter header based on the participants' hands was a strong way to connect the community with the work/report itself.
Report pages
PROJECT INFO
How: Freelance project
What: Digital report - Trans Latinas Rompiendo Barreras (TLRB)
Who: Dalla Lana School of Public Health
When: 2018
Industry: Educational, Public health project