St. Joseph Communications: White papers, case studies and presentations.
BACKGROUND
St. Joseph’s Communications (SJC) is Canada’s largest privately owned communications company
and magazine publisher.
CHALLENGE
This material was developed to promote SJC’s values and capabilities on their communication platforms with established and potential clients. By using content produced in-house, I created a series of white papers, case studies, and presentation decks to showcase the various retail clients, products, and services that SJC succeded with.
• Use of established brand guidelines
• Gathering, selection and organization of the marketing content library
• The creation of white papers, case studies and presentations to showcase marketing strategies
Cover study for case studies
PROCESS
In order to highlight the agency's awards with known retail brands, we started by selecting 4 valuable themes to create 4 white papers. We used original in-house photography, creative case studies and packaging design to show the narrative and design thinking process.
The final white papers were placed in the company’s website as a downloadable link, and the stand alone page versions were sent out via email to a specific group of clients. To facilitate the use of this material in presentations for internal and external clients, all case studies were also assembled as Keynotes or PowerPoint presentation decks, with lots of dynamic and moving elements from videos and stop-motion to 360° photography in a loop.
Case study: Furlani
RESULTS
The production of high quality white papers, case studies and presentation decks that used a established brand guidelines for complex layout development and marketing strategy.
White Paper about Package Design (change pages for correct ones)