Designing content focused on communications & marketing
BACKGROUND
St. Joseph’s Communications (SJC) is Canada’s largest privately owned communications company
and magazine publisher.
CHALLENGE
Design marketing derivables to communicate with established and potential clients, and to promote SJC’s values and capabilities in regular business platforms. The challenge was to use all content produced in-house to create a series of white papers, case studies, signage and presentation decks, by highlighting various retail clients, products and services that SJC had experience working with, in order to increase their retail clientele.
• Use of established brand guidelines
• Gathering, selection and organization of the marketing content library
• Marketing content creation focused on retail strategy
Cover study for case studies
PROCESS
The process used for designing all marketing communications was to highlight the achievements through a
storytelling approach, by selecting a pertinent theme for each white paper, using high quality photography shot
in-house, and showcasing other clients’ successful stories, to build trust.
After final approvals, the white papers were placed in the company’s website as a downloadable link, and their
single pages were sent out via email to a specific group of clients. The case studies were also sent out for
targeted clients and shared by social media. To facilitate the use of this material in presentations for internal and external clients, all case studies were also assembled as Keynotes or PowerPoint presentation decks, with lots of dynamic and moving elements from videos and stop-motion to 360° photography in a loop.
Case study: Furlani
RESULTS
High production of content as white papers, case studies and presentation decks with a retail style, using established brand guidelines for complex layout development and marketing strategy.
White Paper about Package Design (change pages for correct ones)