Marketing collateral design for a non-profit organization focused on sports injury prevention
Infographic: Beeing in Harmony
BACKGROUND
[text from the George Brown College website, course Data Visualization and Infographics]
The sea of information available to us today is overwhelming, and it can be a struggle to separate the signal from the noise. The course teaches how to work with data to communicate and present information more effectively.
CHALLENGE
Each student had to select a different theme to research and to represent by an Infographic format. I decided to talk about Bees and Honey production, as I find it a pressing issue in the world today.
The main challenges were to:
• Locate, gather data from reliable sources and prepare data sets for visualization;
• Communicate data and information effectively by creating intuitive visualizations that leveraged the principles of visual perception and storytelling;
• Write a clear data visualization plan. To develop a vertical layout with colour palette, typography and imagery, in accordance with its targeted audience.
PROCESS
I had to learn about principles of information visualization and best practices, and gained hands-on experience in leveraging data to tell compelling stories. During the process I had the opportunity to experience the difficulties of working with data, where to find reliable information, how to process it and how to use it to tell a story.
RESULTS
The result is a warm infographic that tells the story of the bees' declining colonies. I chose the USA as my case study, and showed:
* showed why the colonies are disappearing there;
* how climate change and mono-cropping can make ecosystems unhealthy for bees;
* how it affected the country's export and import behaviours for the past 60 years, and;
* how we can prevent this decline other countries.
Full Infographic
Full Infographic
PROJECT INFO
How: George Brown College student
What: Course - Infographics and Data Visualization
When: 2020
Industry: Marketing