Vermillion Skye, Canadian Rock Band: Brand Identity
BACKGROUND
Vermillion Skye is an art-rock group from Toronto, Canada. Compelling lyrics, progressive time signatures, and passionate performances distinguish this guitar and keyboard-oriented progressive rock quintet from their peers. Anchored by a powerful bass and drum duo, propelled by arresting keyboards and guitar, the band’s multiform style – on stage or recorded – unmistakably stays true to the credo of classic rock. Wide-ranging influences such as The Alan Parson’s Project, Yes, Genesis and The Cure account for the band’s tight, precise musical style that is, on one-hand, technically complex, yet delivers fresh and energetically original music highly accessible to any listener. Fans of these musical genres will not be disappointed.
The band name came from a poetic way of saying Red Sky which is a sign, either good or bad depending on context:
Red Sky at night sailor's delight,
Red Sky at morning, sailor take warning.
CHALLENGE
• Logo creation
• Logo applications on T-shirt
• Creation of 2021/22 new album cover
PROCESS
The logo design aimed to represent these key words: transcendence, cosmos, time suspension and medieval.
The typeface was selected to stay consistent with their music style. For the band's name a display and vintage font that would evoke medieval connotations: regular Dyer Arts and Crafts typeface, and for the album title a brush script like an old penmanship calligraphy style: regular Alex Brush.
The colour palette for this album was decided by the client and consist of:
orange, black and white.
RESULTS
The logo was designed to give the look and feel of an old wax letter stamps, is composed of a circle with the band's name, thick carved lines that resemble hand carved print elements from the Holy Grail story but that are at the same time refined, showing its contemporary roots.
Logo element: hour-glass shape with V and S shape in positive/negative space and stars on a sky background.
As applications, I placed the new band's logo into black T-shirts that will be printed for sales during rock concerts.
Band's new logo.
T-shirt front.
T-shirt back 1.
T-shirt back 2.
Album Cover
The cover conceptualization was based on the album's lyrics.
