Marketing collateral design for a non-profit organization focused on sports injury prevention
Vermillion Skye - Canadian Rock Band
BACKGROUND
Vermillion Skye is an art-rock group from Toronto, Canada. Compelling lyrics, progressive time signatures, and passionate performances distinguish this guitar and keyboard-oriented progressive rock quintet from their peers. Anchored by a powerful bass and drum duo, propelled by arresting keyboards and guitar, the band’s multiform style – on stage or recorded – unmistakably stays true to the credo of classic rock. Wide-ranging influences such as The Alan Parson’s Project, Yes, Genesis and The Cure account for the band’s tight, precise musical style that is, on one-hand, technically complex, yet delivers fresh and energetically original music highly accessible to any listener. Fans of these musical genres will not be disappointed.
The band name came from a poetic way of saying Red Sky which is a sign, either good or bad depending on context:
Red Sky at night sailor's delight,
Red Sky at morning, sailor take warning.
CHALLENGE
• Logo creation for a Canadian progressive rock band
• Logo applications on T-shirt
• Creation of 2021 new album cover (in process)
PROCESS
The logo design aimed to represent these key words: transcendence, time suspension, instrumentation and philosophical.
The typographic selection was based on music style. For the band's name a display and vintage font that would evoke medieval connotations: regular Dyer Arts and Crafts typeface, and for the album title a brush script like an old penmanship calligraphy style: regular Alex Brush.
Colour palette decided by the client for this album release:
orange, black and white.
RESULTS
The logo is circled by the band's name, resembling old
wax letter stamps, an element from the same time period of castles, medieval dynasty and the Holy Grail story.
Logo element: hour-glass shape with V and S shape in positive/negative space and stars on a sky background.
As can be seen below, the band's name and logo were also used in the design of t-shirts.
Band's new logo.
T-shirt front.
T-shirt back 1.
T-shirt back 2.
Album Cover
The cover conceptualization was based on new album's lyrics.
This section will be updated after the album release.
